Word

Description

Impression

the number of times an entire Web page is viewed. Impressions are
counted to determine the number of visits to the site. Some Webmasters are
interested in more information than simply the number of viewings. Because
they are measuring the effectiveness of certain types of advertising, the path a
user takes to arrive at a Web page is important, such as arriving as a result of
clicking a banner ad, or finding his way from a particular search engine.