Word

Description

Page Impressions

(compare to hit) also referred to as page views, the number of times a particular Web page is visited by a user. This is a more accurate method of tracking site activity than counting hits because page impressions account for a server delivering an entire page to a viewer. A hit refers to individual components of a page such as a single image or block of text. Consequently, a page containing five images would be counted as five hits. Determining the accurate number of page impressions is important for companies both buying and selling advertising. see hit.